Hi, I'm Gina.

I've worked in content strategy, media and marketing, in both the digital and print worlds, for more than a decade. I lead the creation of smart content strategies, informed by data and fine-tuned editorial judgment, and then dive into creation, editing and implementing tactics that drive success.

If you've got a story and aren’t quite sure how to tell it, I can help you turn it into a full-scope brand identity and content strategy. If you've done some content work but it's not producing the results you’re looking for, I can help you tweak it so that it takes off. I've helped small businesses, Fortune 500 companies, worldwide agencies, tourism boards and destination marketing organizations get their messages out to countless readers, and I can help you, too.

Outside of work, I’m a passionate independent traveler, and I love nothing more creating itineraries and learning to contextualize the art, craft, food and history of each place I visit. (I’ll even do it for other people just for fun.) I’m also an avid reader, a newly converted runner, a devoted whippet owner and an extremely amateur birdwatcher.